PLACE
Begin with a world the visitor can enter. A room, a landscape, a time of day.
← SELECTED WORK01 / CONCEPT PROJECT
EIDOLON
01 / THE CONTEXT
Fragrance is invisible.
How do you sell something people cannot smell through a screen?
02 / THE IDEA
FROM PRODUCT TO PERCEPTIONDON'T SELL
THE SCENT.
SELL THE
MEMORY.
THE INTANGIBLE,
MADE PERSONAL.
MADE PERSONAL.
A place. A person. A room. A moment. Scent gives the intangible something to hold onto.
03 / CREATIVE DIRECTION
Build the experience around what a fragrance brings back. Let atmosphere, language and pacing suggest the memory before the product explains itself.
FEELING
Give that world an emotional temperature through contrast, space and language.
TRACE
Leave one clear impression. A phrase, a detail, a memory that outlasts the screen.
Make an invisible product feel tangible.
The screen cannot reproduce a scent. The starting point was to create a believable emotional context for it, then give that world a clear path to product discovery.
- 01 / THE QUESTION
What can a visitor connect with before the scent?
THE DESIGN DECISIONBegin with a place and a feeling.
The imagined memory gives the imagery, language and pacing a shared direction. Atmosphere becomes a way to understand the fragrance before reading its notes.
See the atmosphere - 02 / THE QUESTION
How can an abstract idea become an interaction?
THE DESIGN DECISIONChange the memory around a recognizable object.
The refraction slider changes the bottle’s atmosphere while keeping its silhouette. That continuity makes the response legible: the same object can evoke a different feeling.
See the memory interaction - 03 / THE QUESTION
Where should the immersive story lead?
THE DESIGN DECISIONCarry the same world into product selection.
One bottle model and matching stills connect the homepage, product pages and bag. The four fragrances become distinct choices inside a coherent system, rather than an unrelated shop after the opening sequence.
See the collection
THE BUILD CONSTRAINT
Expressive glass and scroll choreography need a dependable alternative. The build pairs a shared 3D bottle with matching image fallbacks, limits the camera range, adapts the opening to smaller screens and removes optional motion when requested.
WHAT THE PROJECT TAUGHT ME
The atmosphere earns its place when it helps someone understand and explore the product. The idea has to survive the quiet, practical screens as well as the opening moment.
WHAT THIS DEMONSTRATESBrand direction, interaction and a working product journey, developed as one connected experience.
04 / ATMOSPHERE
A world before a product.
Mineral teal, fog, graphite and silver establish the emotional temperature. A liquid scene opens from a contained image into the wider page. Bodoni Moda and Manrope carry the contrast between expressive headlines and precise product information.
05 / INTERACTION
Alter the memory.
A refraction slider changes the bottle’s live atmospheric appearance while preserving its silhouette. It gives the central idea a physical response: the object stays familiar while the surrounding memory shifts.
06 / THE OBJECT
One bottle. One visual system.
A shared Blender-authored bottle connects the homepage and product views. Matching still renders extend the same geometry into the collection, bag and graphics fallbacks. Baked glass optics work with live atmospheric refraction inside a controlled camera range.
07 / FROM DISCOVERY TO SELECTION
Let the world lead somewhere.
After Rain, 03:17, Absence and First Light each have a story, composition and size selection. The persistent bag connects product discovery to a demonstration checkout. House and journal pages extend the idea beyond the opening sequence. The checkout takes no payments and creates no real orders.
08 / THE EXPERIENCE IN MOTION
Follow the whole thought.
A continuous, silent walkthrough of the eight-chapter homepage. The recording includes the bottle choreography, liquid portal, memory interaction and final object reveal.
SCOPE & CREDITS
A working concept that carries imagined memory through brand direction, a 3D object, four fragrance pages, a persistent bag, a demonstration checkout and a three-article journal.
Creative design & development by Prasoon Thapa. Fictional fragrance house. Custom bottle geometry and generated campaign imagery. Studio reflection environment: Studio Small 09 by Sergej Majboroda, CC0 / Poly Haven ↗.